Property Details In.
Market-Ready
Copy Out.
TIME SAVED
⏱ 5-8 hrs/wk
TIME TO DEPLOY
⚡ 1-2 hrs
The Result at a Glance
Agent enters property details. Polished, platform-ready descriptions come out the other side.
Trigger
Agent submits property details form
AI writes a fully formatted, NYC-market listing description
Output automatically resized for MLS, Zillow, and social
Agent reviews, tweaks if needed, publishes
Output
Listing live across all platforms. Writing time down to zero.
Step-by-Step Breakdown
How We Built It
Five steps. No writing required.
DATA INPUT
1. Agent fills a structured property intake form
A clean intake form in Airtable covers every field that drives a great listing: address, unit type, square footage, floor, views, renovations, amenities, neighborhood context. Takes under 3 minutes. Structured inputs produce consistent outputs every time.
GENERATION
2. AI writes the listing description in the brokerage's voice
Claude generates a full listing description built around the brokerage's tone and style guidelines configured at setup. Leads with the property's strongest selling point, layers in NYC neighborhood relevance, and hits the search terms buyers actually use. No filler.
FORMATTING
3. One description. Automatically split for every platform.
Approved copy gets reformatted automatically for each destination. REBNY MLS gets the compliant character-limited version. StreetEasy and Zillow get the full detail version. Instagram and LinkedIn get tight mobile captions. All from a single input. No reformatting by hand.
REVIEW
4. Agent gets a shared doc. Approves in under five minutes.
Everything lands in a shared Google Doc the agent can access immediately. Most descriptions go out as-is. When agents want to add a detail or adjust tone, they edit in place. Average time from review to approval: four minutes.
FINAL OUTPUT
5. Descriptions go out. Listings go live. No writing backlog.
Copy is ready to paste into REBNY MLS, StreetEasy, Zillow, Realtor.com, and social simultaneously. A brokerage running 10 new listings a week used to spend 8+ hours on description writing. Now it takes under 30 minutes total.
Tech Stack
What We Used
Free-tier friendly. Likely already in your stack.
GET THIS BUILT FOR YOUR BUSINESS
Want us to implement this for you?
This is one workflow. We map your full operation and build the highest-leverage automations first.
30-minute strategy session. No pitch. You leave with a clear picture of what to automate next.